you matter

This is an exploration of the brand 'You Matter,' that I did in 2020. It is a black-owned clothing brand focused on “spreading love, normalizing the complexities of being human, and utilizing every available medium to convey their message. I feel weak, but I know I'm strong,"

- Youmatter.com

You matter boxes

My idea was a box that people could purchase for others or themselves to remind somebody that they matter . There would be different boxes avaiilable for purchase.

Box 1 would have a hoodie (color of your choosing) w/ a matching bracelet and a note either a custom note or a note from You Matter.

Box 2 would come with a hoodie, matching bracelete, custom or You Matter note and a teddy bear with matching hoodie.

The box would have the You Matter mantra on the outside and the inside would match the color of the hoodie.

These are photos I took of a mockup campaign for the You Matter boxes.