350 is an international movement of people working to end the age of fossil fuels and build a world of community-led renewable energy.

They’re “building a future that’s just, prosperous, equitable & safe from the effects of the climate crisis.”

They focus on the people behind the movement, bringing power to everyone who believes in a safe climate and a better future.

This brand exploration focuses on the organization 350. My team and I created a series of ads to be displayed throughout Boston's South Station, including in the train tunnel and inside the trains. Our goal was to raise awareness about the organization and the issue of climate change while utilizing the brand’s guidelines and our imagery.